Showing Tag: "design" (Show all posts)

Quantifiable benefits of story

Posted by Jarrod Penfold on Thursday, November 12, 2009,

The good folks over at The Narrative Designers Network posted a link to a great article, where they were trying to observe the quantifiable benefits of story.  In their research they came across the Significant Objects project, where a little piece of story, a 'narrative context', is given to normal objects.

The stories created are purely fictitious, but the value 80 or so objects sold rose by over an incredible 2000%!

How did this happen?  Well, Hugh Macleod over at Gaping Void often talks...

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Posted by Jarrod Penfold on Saturday, August 22, 2009,
Greetings and so forth.

Do you often buy a game without looking at the blurb on the box?  Or a book without reading the outline on the cover?  Or an unseen DVD without paying heed to the story on the case?

Well, maybe you've taken the gamble on the occasional DVD - sometimes a great list of cast or an amazingly grabbing picture may make you think it's worth the punt.  And to be honest, they do say that a picture is worth a thousand words.

But words themselves are great, powerful, artistic magick...
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